Robin Hood Energy takes on competitors with Pay-As-You-Go tariff

Nottingham City Council’s energy supply company - Robin Hood Energy – has launched a new prepayment tariff.

The local authority-owned company claims its new Pay-As-You-Go (PAYG) rate is one of the cheapest prepayment tariffs available on the market today. 

According to Robin Hood Energy it is £77.65 cheaper than British Gas’s cheapest dual fuel medium user tariff and £125.23 cheaper than British Gas’s duel fuel economy “7 meter” tariff.

Launched by Nottingham City Council in September, the company drives the council’s commitment to provide affordable energy to customers while helping to tackle fuel poverty.

“For many energy companies, providing tariffs for those on lower incomes is not a priority,” said Nottingham City Council’s portfolio holder for Energy and Sustainability, Cllr Alan Clark.

“Smaller companies often don’t even have a prepayment tariff simply because it’s not where the profit can be made. But Robin Hood Energy is different. It is a not-for-profit enterprise and one of our key objectives is to help to tackle fuel poverty,” added Cllr Clark.  

"That’s why we’re putting customers’ needs first by offering a cheap pay-as-you-go option. We decided not to wait until we reached 50,000 customers – the regulatory threshold for offering prepayment – to launch PAYG. Why wait? The right thing to do is to offer this as soon as possible particularly to help people on lower incomes as winter approaches. It's convenient and puts the customer in full control of their energy finances.”

Jamie Hailstone is a freelance journalist and author, specializing in local government, transport and energy issues